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For Customer Insights Professionals

Navigating The Future Of Customer Intelligence

March 28, 2013

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Why Read This Report

Customer intelligence is in the throes of significant change brought about by two primary drivers: 1) the disruption caused by the massive shifts in consumer behavior, and 2) organizations' growing recognition that to succeed in the age of the customer they must put their CI houses in order. As a result, this year CI professionals will face a slew of challenges and opportunities with significant market, technology, and consumer-driven trends that will further impact CI. This report outlines five major trends and topics that Forrester believes will impact CI pros in 2013.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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