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Navigating The Shifts In Computing Infrastructure Markets

Cloud Services, New Technologies, And The Rise Of Informal Computing Buyers

March 24, 2011

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Why Read This Report

Important trends are surfacing in computing infrastructure markets that will cause vendor strategists to take a fresh look at new buyer behavior, shifts in business models, and adoption of emerging technologies. Forrester's Forrsights Hardware Survey, Q3 2010, clearly shows that buyers of infrastructure-as-a-service (IaaS) cloud services in end user companies are split into two distinct segments: informal and formal. Informal buyers are meeting business needs for new-style workloads (typically session and compute-intensive apps), while formal IaaS cloud buyers are driven by a conservative, IT outsourcing-style approach for transaction apps that leads them to focus most on expanding their virtualization and automation capabilities in pursuit of the internal cloud ideal. Overall, we learned that end user buyers are increasing their influence on infrastructure spend relative to IT in cloud IaaS and in handhelds, that buyers are responding to specific cloud storage solutions and not generic cloud storage offerings, and that the diversity of infrastructure environments is increasing in servers and in client devices.

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Tools And Templates

Best Practice Assessments

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  • PC Decision-Makers Expect Many More Web Apps And Continued Native App Growth

Models and Calculators

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  • New Behaviors, Engagement Models, And Technologies Disrupt $1.35 Trillion B2B Spend

Table of Contents

  • Vendor Strategists Face Changing Buyers And New Rules For Success
  • Buyer Behavior: Users Are Increasing Their Influence On Infrastructure Spend
  • Buyer Engagement: Buyers Respond To Solutions, Not Cloud Storage
  • Technology (R)evolutions: Compute Technologies Are Growing More Diverse
  • RECOMMENDATIONS

  • Focus On Specific Markets, Segments, And Offerings, Not The Overall Hype
  • WHAT IT MEANS

  • Cloud Markets Are Many, Not One — Prepare For Growth, Not Consolidation
  • Supplemental Material
  • Related Research Documents

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