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For Customer Insights Professionals

Need External Data? Explore The New Data Landscape

Companion To The Insights Professional's Guide To External Data Sourcing

April 10, 2019

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Why Read This Report

The growing number of data providers makes navigating the new data landscape daunting. Data originators, data aggregators, data brokers, curated and self-service marketplaces, and insights service providers deliver new, alternative data to market, while data from governments, universities, nonprofits, and international organizations further expands the pool. This report provides business insights pros with an overview of the options for sourcing external data and complements Forrester's companion report on best practices for data sourcing.

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Table of Contents

  • Unique Data Drives Differentiation
  • A New Data Landscape Takes Shape
  • What It Means

  • Accelerating Forces Will Expand Supply And Facilitate Access
  • Supplemental Material
  • Related Research Documents