Hand-coding is too slow to develop and deliver many of the applications that companies use to win, serve, and retain customers. Some firms are turning to new, "low-code" application platforms that accelerate app delivery by dramatically reducing the amount of hand-coding required. Faster delivery is the primary benefit of these application platforms; they also help firms respond more quickly to customer feedback after initial software releases and provision mobile and multichannel apps. Usage of low-code platforms is gaining momentum for customer-facing applications. This report analyzes the requirements, products, and potential benefits driving this trend, as well as the implications for software delivery methods, governance, and cultures.