Why Read This Brief
In the age of the customer, successful companies maximize customer intelligence by turning big data into actionable business insights. We define big data as the practices, processes, and technologies that close the gap between having the data available and having the ability to turn it into business insights. In August 2016, Forrester published its first big data management solutions forecast, examining growth in the software tools used to manage big data. In this report, we share highlights from our big data management solutions forecast and examine two of the fastest-growth sectors, NoSQL and Hadoop.
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