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For eBusiness & Channel Strategy Professionals

New Online Shopping Traditions Emerge From The 2015 US Holiday Season

A Technographics® 360 Report: Using Online Community And Social Listening Data

April 15, 2016

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Why Read This Brief

With the 2015 holiday season safely behind us, eBusiness professionals can start to analyze US consumers' holiday season shopping behaviors. Due to the large sales volumes, consumers' high expectations regarding fulfillment, and the tradeoffs they constantly make with regards to channel and price, this period acts as a pressure cooker for eCommerce trends. This report leverages our Technographics 360 methodology to evaluate consumer sentiment and the drivers behind shopping behaviors during the 2015 US holiday season — and how companies can translate these into day-to-day business success.

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