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For B2B Marketing Professionals

New Tech: B2B Social Selling Tools, Q1 2018

Forrester's Landscape Overview Of 18 B2B Social Selling Providers

February 6, 2018

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Why Read This Report

With traditional sales channels fatigued, B2B marketing and sales leaders are getting serious about rolling out social selling programs. This report presents a review of 18 vendors in the B2B social selling market. Marketing and sales leaders should use it to better understand these vendors' capabilities within major market segments and subsegments and to inform their strategies as they modernize their sales technology stack.

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Table of Contents

  • B2B Social Selling Moves From Optional To Required
  • A Rising Tide Floats Social Selling Tools
  • Tools Have Different Origins, Applications, And Functionality
  • Understanding The Vendor Landscape
  • Supplemental Material
  • Related Research Documents

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