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For B2C Marketing Professionals

New Tech: Influencer Marketing Solutions, Q2 2020

Forrester's Landscape Overview Of 47 Providers

May 11, 2020

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Why Read This Report

Today, most marketing organizations use influencers — often hundreds of them — to drive product awareness, brand storytelling, and sales. But managing influencers, from identification and negotiation to compliance and measurement, is notoriously difficult. Fortunately, influencer marketing solution (IMS) vendors are here to help. This report gives B2C marketers an overview of the emerging vendors in this busy and buzzy field of software and services providers.

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Table of Contents

  • Marketers Need A System Of Record For Influencers
  • Established Vendors Are Active At The Edges Of The IMS Space
  • The IMS Market Is Crowded With Sparse M&A
  • Revenue, Enterprise Customers, And Influencer Data Show IMS Maturity
  • IMS Functionality Differs In Software Focus And Commissioning
  • Supplemental Material
  • Related Research Documents

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