Summary
Alibaba's New Retail vision is now reality, and it's reshaping the retail landscape in China and beyond. JD.com, Tencent, and traditional retailers like Starbucks and Walmart are all jumping on the bandwagon. New Retail distills the essence of omnichannel commerce: delivering seamless customer experiences and increased operational efficiency. This report describes the early achievements of omnichannel transformations, what digital business pros at retailers can learn from early adopters, and how they can accelerate their omnichannel transformation.
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