Landscape Report

New Tech: AI-Enabled Consumer Intelligence Solutions, Q2 2020

Forrester's Landscape Overview Of 26 Providers

May 28th, 2020
With contributors:
Boris Evelson , Gene Leganza , Daniel Weber

Summary

Your customers want what they want, when and where they want it. It's not enough to just keep up with them; you must also be out ahead. Consumer intelligence solutions power that by breaking down data silos. These solutions enable onboarding of both external data (e.g., social, website, third-party data) and internal data (e.g., CRM, surveys). This report for customer insights (CI) pros outlines this emerging market, featuring 22 vendors and several established vendors.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.