Landscape Report

New Tech: B2B Social Selling Tools, Q1 2018

Forrester's Landscape Overview Of 18 B2B Social Selling Providers

February 6th, 2018
MP
Mary Shea, PhD
JM
Jacob Milender
CD
Carlton Doty
With contributors:
Caroline Robertson , Alexander Bullock , Kara Hartig

Summary

With traditional sales channels fatigued, B2B marketing and sales leaders are getting serious about rolling out social selling programs. This report presents a review of 18 vendors in the B2B social selling market. Marketing and sales leaders should use it to better understand these vendors' capabilities within major market segments and subsegments and to inform their strategies as they modernize their sales technology stack.

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