New Tech Report

New Tech: B2B Social Selling Tools, Q1 2018

Forrester's Landscape Overview Of 18 B2B Social Selling Providers

February 6th, 2018
With contributors:
Caroline Robertson , Alexander Bullock , Kara Hartig

Summary

With traditional sales channels fatigued, B2B marketing and sales leaders are getting serious about rolling out social selling programs. This report presents a review of 18 vendors in the B2B social selling market. Marketing and sales leaders should use it to better understand these vendors' capabilities within major market segments and subsegments and to inform their strategies as they modernize their sales technology stack.

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This report is available for individual purchase ($2995).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.

With
Caroline Robertson
Alexander Bullock
and Kara Hartig