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For B2C Marketing Professionals

Now Tech: Cross-Channel Campaign Management, Q1 2018

Landscape: The Enterprise Marketing Technology Playbook

February 9, 2018

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Why Read This Report

You can use cross-channel campaign management (CCCM) offerings to better understand your customers, execute your brand strategy across channels, and orchestrate digital and offline customer experiences. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, geography, and vertical market focus. B2C marketing professionals should use Forrester's Now Tech report to understand the value they can expect from a CCCM provider and select vendors based on size and functionality.

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Table of Contents

  • Improve Contextually Relevant Marketing With CCCM
  • Select Vendors Based On Size And Functionality
  • Align Individual Vendor Solutions To Your Organizational Needs
  • Recommendations

  • Make CCCM Part Of Your EMT Core
  • Supplemental Material
  • Related Research Documents

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