You can use AI-based text analytics platforms to improve customer acquisition, service, and retention; manage governance and risk; and gain efficiencies with robotic process automation (RPA). But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. Business insights pros working on text analytics initiatives should use Forrester's Now Tech report to understand the value they can expect from an AI-based text analytics platform provider and select one based on size and functionality.