You can use AI-based text analytics platforms to improve customer acquisition, service, and retention; manage governance and risk; and gain efficiencies with RPA. But to access these benefits, you'll first have to choose a platform from a diverse set of vendors — vendors that vary by size, functionality, geography, and vertical market focus. Application development and delivery (AD&D) pros working on text analytics initiatives should use Forrester's Now Tech report to understand the value they can expect from an AI-based text analytics platform provider and select vendors based on size and functionality.