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For Customer Insights Professionals

Now Tech: B2B Analytics And Measurement Providers, Q4 2018

Forrester's Overview Of 29 B2B Analytics And Measurement Providers

October 18, 2018

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Why Read This Report

You can use B2B analytics and measurement solutions to gain insights, help grow the business, manage performance, and monitor customer health. But to access these benefits, you'll first have to select from a diverse set of offerings — vendors that vary by size, functionality, geography, and vertical market focus. B2B insights pros should use Forrester's Now Tech report to understand the value they can expect from a B2B analytics and measurement provider and select vendors based on size and functionality.

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Table of Contents

  • Improve Customer Insights With B2B Analytics And Measurement
  • Select Vendors Based On Size And Functionality
  • Align Individual Vendor Solutions To Your Organizational Needs
  • Recommendations

  • Enhance Existing Efforts Rather Than Create New Ones
  • Supplemental Material
  • Related Research Documents