You can use cognitive search technology that harnesses AI to find information in large corpora of data, help shoppers find products they didn't even know they wanted to buy, and empower employees with enterprise knowledge. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. Tech and digital commerce professionals should use this report to understand the value they can expect from a cognitive search provider and to select one based on size and functionality.