Skip to main content

Save or Share this Report

For B2C Marketing Professionals

Now Tech: Consumer Data Marketing Services, Q3 2020

Forrester's Overview Of 22 Consumer Data Marketing Service Providers

August 19, 2020

Primary author headshot


Why Read This Report

You can use consumer data marketing services to leverage your first-party data assets, reduce privacy and data deprecation risks, and create an outside-in view of customers and prospects. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. B2C marketers should use this report to understand the value they can expect from a customer data marketing service provider and to select one based on size and functionality.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($2995 USD).


Table of Contents

  • Improve Your Marketing ROI With Consumer Data Marketing Services
  • Select Vendors Based On Size and Functionality
  • Align Individual Vendor Solutions To Your Organization's Needs
  • Recommendations

  • Consider Your Assets And Relationships Before You Choose
  • Supplemental Material
  • Related Research Documents

Recommended Research