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For B2C Marketing Professionals

Now Tech: Content Marketing Platforms, Q4 2018

Forrester's Overview Of 33 Content Marketing Platform Providers

December 17, 2018

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Why Read This Report

You can use content marketing platforms (CMPs) to increase collaboration around content, improve content performance, and accelerate production. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, geography, and vertical market focus. B2C and B2B marketers should use Forrester's Now Tech report to understand the value they can expect from a CMP provider and select vendors based on size and functionality.

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Table of Contents

  • Improve Content Collaboration And Governance With CMPs
  • Select CMP Vendors Based On Size And Functionality
  • Align Individual Vendor Solutions To Your Organization's Needs
  • Recommendations

  • Build Customer Obsession Into Your Content Technology
  • Supplemental Material
  • Related Research Documents

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