Landscape Report

Now Tech: Content Marketing Platforms, Q4 2018

Forrester's Overview Of 33 Content Marketing Platform Providers

December 17th, 2018
Ryan Skinner, null
Ryan Skinner
With contributors:
Laura Ramos , Brigitte Majewski , Miriam Oesterreich , Christine Turley

Summary

You can use content marketing platforms (CMPs) to increase collaboration around content, improve content performance, and accelerate production. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, geography, and vertical market focus. B2C and B2B marketers should use Forrester's Now Tech report to understand the value they can expect from a CMP provider and select vendors based on size and functionality.

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