Skip to main content

Save or Share this Report

For B2C Marketing Professionals

Now Tech: Cross-Channel Campaign Management In Asia Pacific, Q1 2021

Forrester's Overview Of 27 Cross-Channel Campaign Management Providers

February 4, 2021

Primary author headshot

Authors

Why Read This Report

B2C marketers can use cross-channel campaign management (CCCM) offerings to better understand customers, orchestrate outbound interactions across touchpoints, and deliver contextually relevant customer experiences. But to realize these benefits, they must select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. B2C marketers in Asia Pacific (APAC) should use this report to understand the value they can expect from a CCCM provider and select one based on size and functionality.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($2995 USD).

Purchase

Table of Contents

  • Improve Mobile-Centric Omnichannel Marketing With CCCM
  • Select Vendors Based On Size And Functionality
  • Align Individual Vendor Solutions To Your Organization's Needs
  • Recommendations

  • Evaluate CCCM Options Based On Key In-Market Engagement Needs
  • Supplemental Material
  • Related Research Documents

Recommended Research