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For Customer Insights Professionals

Now Tech: Customer Analytics Technologies, Q1 2018

Landscape: The Customer Analytics Playbook

February 12, 2018

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This is the Landscape report in The Customer Analytics Playbook For 2019.

Why Read This Report

You can use customer analytics technologies to increase acquisition, drive retention and loyalty, and improve the customer experience. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, geography, and vertical market focus. Customer insights (CI) professionals should use Forrester's Now Tech report to understand the value they can expect from a customer analytics technology provider and select vendors based on size and functionality.

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Table of Contents

  • Improve Customer Insights With Customer Analytics Technologies
  • Select Vendors Based On Size And Functionality
  • Align Individual Vendor Solutions To Your Organizational Needs
  • Recommendations

  • Determine Your Five-Year Vision Before Selecting A Vendor
  • Supplemental Material
  • Related Research Documents

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