Landscape Report

Now Tech: Customer Analytics Technologies, Q1 2018

Forrester's Overview Of 35 Customer Analytics Providers

February 12th, 2018
With contributors:
Srividya Sridharan , Christian Austin

Summary

You can use customer analytics technologies to increase acquisition, drive retention and loyalty, and improve the customer experience. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, geography, and vertical market focus. Customer insights (CI) professionals should use Forrester's Now Tech report to understand the value they can expect from a customer analytics technology provider and select vendors based on size and functionality.

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