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For Customer Insights Professionals

Now Tech: Customer Analytics Technologies, Q1 2020

Forrester's Overview Of 33 Customer Analytics Providers

March 25, 2020

Why Read This Report

You can use customer analytics technologies to increase customer lifetime value (CLV), drive loyalty, and improve the customer experience (CX). But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. Customer insights (CI) professionals should use this report to understand the value they can expect from a customer analytics provider and to select one based on size and functionality.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • Improve Customer Insights With Customer Analytics Technologies
  • Select Vendors Based On Size And Functionality
  • Align Individual Vendor Solutions To Your Organization's Needs
  • Recommendations

  • It Takes Different Strokes To Move The World!
  • Supplemental Material
  • Related Research Documents

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