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For Enterprise Architecture Professionals

Now Tech: Customer Data Management Solutions, Q1 2020

Forrester's Overview Of 20 Customer Data Management Solutions Providers

January 8, 2020

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Why Read This Report

You can use customer data management solutions to deliver a comprehensive view of customer data, become much more productive, and accelerate customer-driven initiatives through machine learning. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. Enterprise architecture (EA) professionals should use this report to understand the value they can expect from a customer data management solutions provider and to select one based on size and functionality.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • Improve Customer Insights With Customer Data Management
  • Select Vendors Based On Size And Functionality
  • Align Individual Vendor Solutions To Your Organization's Needs
  • Recommendations

  • Use Customer Data Management To Fuel Customer-Driven Initiatives
  • Supplemental Material
  • Related Research Documents

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