Landscape Report

Now Tech: Customer Data Management Solutions, Q1 2020

Forrester's Overview Of 20 Customer Data Management Solutions Providers

January 8th, 2020
Noel Yuhanna, VP, Principal Analyst
Noel Yuhanna VP, Principal Analyst
With contributors:
Gene Leganza , Elizabeth Hoberman , Kara Hartig

Summary

You can use customer data management solutions to deliver a comprehensive view of customer data, become much more productive, and accelerate customer-driven initiatives through machine learning. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. Enterprise architecture (EA) professionals should use this report to understand the value they can expect from a customer data management solutions provider and to select one based on size and functionality.

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