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For B2C Marketing Professionals

Now Tech: Omnichannel Media Management, Q2 2019

Tools And Technology: The Omnichannel Advertising Playbook

June 14, 2019

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This is the Tools And Technology report in The Omnichannel Advertising Playbook For 2019.

Why Read This Report

An omnichannel media management approach can improve business performance, boost operational efficiency, and deliver better consumer experiences. But to realize these benefits in today's fragmented advertising tech platforms market, you must select from vendors varying in size, functionality, geography, and vertical market focus to construct your own omnichannel stack. B2C marketers, use this report to learn the value you can expect from omnichannel media management platform providers and to select yours based on size and functionality.

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Table of Contents

  • Gain Relevance And Performance With Omnichannel Media Management
  • Select Vendors Based On Size And Functionality
  • Align Individual Vendor Solutions To Your Organization's Needs
  • Recommendations

  • Construct Your Ad Stack To Be As Simple And Complete As You Need
  • Supplemental Material
  • Related Research Documents

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