Landscape Report

Now Tech: Sales Enablement Automation, Q2 2020

Forrester's Overview Of 32 Sales Enablement Automation Providers

May 27th, 2020
Laura Ramos, Vice President, Principal Analyst
Laura Ramos Vice President, Principal Analyst
Mary Shea, PhD, null
Mary Shea, PhD
With contributors:
Caroline Robertson , Miriam ElKorchi , Kara Hartig

Summary

You can use sales enablement automation (SEA) to give sellers more time to sell, improve their effectiveness and relevance with buyers, and acquire and apply the best buyer-facing skills. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, customers' selling model, and vertical market focus. B2B marketing and business leaders should use this report to understand the value they can expect from an SEA provider and select vendors based on size and functionality.

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