Landscape Report

Now Tech: Social Listening Platforms, Q2 2018

Forrester's Overview Of 31 Social Listening Platform Providers

May 24th, 2018
Jessica Liu, Principal Analyst
Jessica Liu Principal Analyst
With contributors:
Brigitte Majewski , Boris Evelson , Miriam Oesterreich , Christine Turley

Summary

You can use social listening platforms to accomplish messaging optimization, market research, and product innovation using social media data. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, geography, and vertical market focus. B2C marketers should use Forrester's Now Tech report to understand the value they can expect from a social listening platform provider and select vendors based on size and functionality.

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