You can use translytical data platforms to reduce architectural complexity, infuse transactional applications with real-time insights, and accelerate new insights by leveraging a common data platform. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, geography, and vertical market focus. Enterprise architecture (EA) professionals should use this report to understand the value they can expect from a translytical data platform provider and select one based on size and functionality.