You can use integration-platform-as-a-service (iPaaS) or hybrid integration platforms to improve customer experience, accelerate continuous integration and continuous delivery, and even have them become core to new products and services. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, geography, and vertical market focus. Enterprise architecture (EA) pros should use Forrester's Now Tech report to understand the value they can expect from an integration platform provider and select vendors based on size and functionality.