Landscape Report

Now Tech: Creative Advertising Technologies, Q2 2020

Forrester's Overview Of 23 Creative Advertising Technology Providers

May 15th, 2020
JO
Joanna O'Connell
With contributors:
Emily Collins , Cole Walsh , Christine Turley

Summary

You can use creative advertising technologies (adtech) to realize creative production efficiencies, improve ad performance, and increase creative relevancy for consumers. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. B2C marketers should use this report to understand the value they can expect from a creative adtech provider and to select one based on size and functionality.

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