Landscape Report

Now Tech: Digital Decisioning Platforms, Q3 2018

Forrester's Overview Of 28 Digital Decisioning Platform Providers

August 2nd, 2018
John Rymer, null
John Rymer
With contributors:
Christopher Mines , Allison Vizgaitis , Diane Lynch


Application development and delivery (AD&D) pros can use digital decisioning platforms to make customer operations quick, smart, and personal. How? By automating decisions that lead to actions to win, serve, and retain customers. To enjoy these benefits, they'll first have to select from a diverse set of vendors and product approaches — vendors that vary by approach, size, functionality, geography, and vertical market focus. This report maps an emerging vendor landscape to aid AD&D pros in platform selection.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.