Summary
Marketers use marketing measurement and optimization solutions to guide data-driven strategy, enable predictive planning, and capture cross-channel insights. But to access these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. B2C marketers in Asia Pacific should use Forrester's Now Tech report to understand the value they can expect from a marketing measurement and optimization solution provider and select vendors based on size and functionality.
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