Now Tech Report

Now Tech: Product Information Management, Q1 2020

Forrester's Overview Of 22 PIM Providers

March 25th, 2020
With contributors:
Allen Bonde , Alessia Stewart , Madison Bakalar

Summary

You can use product information management (PIM) solutions to improve sales and customer experience, speed up time-to-market, and even enable broader content-driven digital transformation efforts. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. Digital business and channel strategy professionals should use this report to understand the value they can expect from a product information management provider and to select one based on size and functionality.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.