Now Tech: Zero-Party Data Solutions, Q2 2021

Forrester's Overview Of 17 Zero-Party Data Solution Providers
May 21st, 2021
With Contributors:
Fatemeh Khatibloo
Faith Adams
Cole Walsh
and Christine Turley


Marketers can use zero-party data (ZPD) solutions to ask customers for information that's hard to infer, deliver personalization that isn't creepy, and gauge how much consumers trust their brand. Once you've developed a ZPD strategy, a diverse set of ZPD

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