OTT Ushers In A New Era For TV

Marketers Must Prepare Now For The Inflection In TV Viewing Behavior
April 8th, 2016
Kristopher Arcand
Cody White
and Laura Glazer


Consumers' well-demonstrated interest in watching what they want when they want it propelled the DVR and now is propelling over-the-top (OTT) viewing. Forrester's Consumer Technographics data shows OTT viewing time accelerating while the barriers our Cons

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