Skip to main content

Save or Share this Report

For eBusiness & Channel Strategy Professionals

Omnichannel Commerce Metrics That Matter

Performance Management: The Omnichannel Commerce Playbook

July 10, 2020

Playbook icon

This is the Performance Management report in The Omnichannel Commerce Playbook For 2021.

Why Read This Report

To achieve key business goals with omnichannel programs, digital strategy professionals need to ensure that they have the right metrics in place. But not all metrics are created equal, and success can elude a retailer if it misses or ignores actionable insights from them. This report lays out the core categories of omnichannel metrics, recommends how to align them with business objectives, and offers a step-by-step process for collecting and using these metrics. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Table of Contents

  • Optimizing Omnichannel Fulfillment Requires The Right Metrics
  • Use Metrics That Measure Customer And Business Objectives
  • Recommendations

  • Put Metrics At The Heart Of Your Omnichannel Fulfillment Strategy
  • Supplemental Material
  • Related Research Documents

Recommended Research