Report

Omnichannel Advertising Delivers Positive ROI

Business Case: The Omnichannel Advertising Playbook
August 2nd, 2021
With Contributors:
Luca Russo
and Christine Turley

Summary

This report and accompanying tool make use of Forrester’s Total Economic Impact™ (TEI) framework to help B2C marketers structure a quantifiable business case for moving to an omnichannel approach to advertising.

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