Save or Share this Report

For eBusiness & Channel Strategy Professionals

Online Customer Service Review: Wireless Communication Service Providers

An Empowered Report: A Look At The Best And Worst Of Online Customer Service

December 6, 2010

Primary author headshot

Authors

Why Read This Report

Forrester evaluated the online customer service offerings of the four largest US wireless communication service providers — AT&T, Sprint, T-Mobile, and Verizon Wireless. Our analysis uncovered strengths including well-designed Help and Contact Us sections and adoption of social media and video for customer service. At the same time, all of the companies we evaluated were plagued by issues including a lack of contextual help, limited online self-service functionality, and underemployed technologies such as virtual agents and click-to-call. To improve online customer service, eBusiness professionals should conduct regular reviews of their online customer service capabilities, focus on improving content relevancy, and consider extending online customer service technologies to include virtual agents and proactive live help.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • Forrester's Online Customer Service Review Methodology
  • Customer Service Best Practices of Wireless Communication Service Providers
  • RECOMMENDATIONS

  • Expand Channels But Don't Overlook the Basics
  • Related Research Documents

Recommended Research