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For B2C Marketing Professionals

Online Display Advertising Competes With Traditional Media Advertising In Europe

ForecastView Document

September 23, 2014

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Why Read This Brief

Online display advertising in Western Europe will grow at a compound annual growth rate of 10.3% from 2014 to 2019. The most important formats driving growth are video and rich media. Similarly, the growth of the online display advertising market would be negligible if smartphones and tablets were excluded. With the total advertising market growing at a compound annual growth rate (CAGR) of just 2.9%, online display advertising will continue to cannibalize advertising spend from other channels. This report provides insight into the trends that are driving online display advertising growth; details how online display is differentiating itself from traditional media advertising; and considers how trust in online advertising from a consumer, publisher, and advertiser perspective is helping it to compete with TV advertising.

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