Trends Report

Online Retail Checkout Best Practices

Customer Service Tactics For Meeting Customer Needs

February 19th, 2009
ZM
Zachary McGeary
With contributors:
Ina Mitskaviets , David Daniels , Brendan McGowan , Cristina Bugnaru

Summary

Shopping cart abandonment continues to challenge eBusiness executives. The loss of sales opportunities attributable to a lack of contextual or accessible information is easily avoidable. To facilitate purchases, eBusiness executives must ensure that critical policy information is presented upfront as well as throughout the cart and checkout process. Additionally, they must facilitate access to other touchpoints, either proactively or by listing the information contextually.

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