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Online Retailing In Australia 2012: Mobile

For The First Time, Most Local Online Retailers Sell On Mobile

August 3, 2012

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Why Read This Report

Australia knows that mobile's time has come, but the rate at which mobile has become a priority for local online retail professionals is staggering nonetheless. This report highlights the extent to which Australian online retail professionals are committed to mobile, including ongoing investments in mobile site and mobile app strategies. Australia's larger multichannel online retailers are leading the charge toward mobile commerce, despite the fact that this group once lagged smaller pure plays in many aspects of online retail in Australia.

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Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • Australian Online Retailers Are Finally Embracing Mobile Commerce
  • RECOMMENDATIONS

  • Expand Mobile Commerce With Cycles Of Learning And Investment
  • Supplemental Material
  • Related Research Documents

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