Operating A Customer-Obsessed Enterprise

Know What To Pivot At Your Firm
May 26th, 2021
With Contributors:
and Emily Stutzman


This report shows how you can start transforming your operations to boost customer obsession by assessing how well each operational lever contributes to your strategy for customer obsession and prioritizing changes that offer high-value quick wins.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.