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Opportunities For Automatic Replenishment

Forrester Data North American Consumer Technographics®

August 29, 2017

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Why Read This Brief

With increasingly busy schedules and limited free time, US online consumers are looking to retailers to make shopping faster and more seamless. And retailers have begun to look to alternative fulfillment options to proactively meet these consumer needs. We used Consumer Technographics data to explore consumer interest in and adoption of automatic replenishment services and to profile potential users. Traditional and online retailers can use this to inform the development of new products or services, refine their positioning platforms, and target potential customers.

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