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For Customer Insights Professionals

Optimize Customer Experience With A Digital Intelligence Roadmap

Roadmap: The Digital Intelligence Playbook

October 27, 2020


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This is the Roadmap report in The Digital Intelligence Playbook For 2021.

Why Read This Brief

Tracking and understanding the interactions with your customers as they digitally engage across channels is hard enough. Using that understanding to take actions that optimize their experiences across multiple digital channels is even harder — but it's the critical next step for digital analytics today. In this report, Forrester has devised a strategic roadmap to help customer insights (CI) pros accelerate their digital intelligence journey. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • Poor Vision Stymies Your Digital Intelligence Competitive Advantage
  • The Road To Digital Intelligence Has Three Stages
  • Recommendations

  • Develop People And Process Skills As You Drive Your Roadmap
  • Related Research Documents

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