Report

Optimize Customer Experience With A Digital Intelligence Business Case

Business Case: The Digital Intelligence Playbook
January 3rd, 2020
With Contributors:
Elizabeth Hoberman
Jeremy Vale
Chandler Hennig
and Diane Lynch

Summary

Today's digital analytics practices are advancing the ability to take actions on insights about customers' digital behavior. But that's not enough: Customers' expectations continue to change faster than firms' ability to measure them. This report helps cu

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