Organize AR’s Personnel Around Desired Business Value

January 3rd, 2018

With contributors:

Laura Koetzle , Caroline Robertson , Eric Brown , Fiona Adler , Matthew Flug , Kara Hartig

Summary

Once industry analyst relations (AR) departments break out of single-person mode, AR managers must assign responsibilities across the team optimally and manage team member performance against them. There are 11 options in place. Of these, we prefer two: either allocating components of AR value for team members to deliver or aligning AR people with sales team structures (if your AR program supports sales teams). This report lists the options and shows how to weave the ones you choose into your staff performance management process.

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