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For eBusiness & Channel Strategy Professionals

Organize And Staff For B2B Digital Transformation

Organization: The B2B eCommerce Playbook

November 7, 2017

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This is the Organization report in The B2B eCommerce Playbook For 2018.

Why Read This Report

Today's B2B eCommerce organizations must balance executing on a digital strategy with transforming a business. Individually, each priority represents a difficult challenge. Combined, they represent a once-in-a-generation test of the people called upon to lead an organization in the age of the customer. This report explores how leading eCommerce entities are structuring, hiring, and staffing for such an important and pervasive business transformation. It also provides a useful RASCI chart for digital business professionals. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • B2B Companies Face Big Organizational Challenges And Decisions
  • Optimizing Digital Initiatives Requires An Enterprise Ecosystem
  • Recommendations

  • Keep Your B2B eCommerce Organizational Plan Dynamic And Fresh
  • Supplemental Material
  • Related Research Documents

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