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For Customer Insights Professionals

Organize For Digital Intelligence With These Three Models

Organization: The Digital Intelligence Playbook

August 16, 2017

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This is the Organization report in The Digital Intelligence Playbook For 2018.

Why Read This Report

Digital analytics teams still working in channel silos will fail to help their firms win, serve, and retain customers. This report describes the success factors and ownership models that help customer insights (CI) professionals build a digital intelligence organization to gain competitive advantage. This is an update of a previously published report; Forrester reviews and updates it periodically, most recently to provide refined organizational models and new information from research and inquiries.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • Digital Analytics Organizations Drive Insights
  • Digital Intelligence Demands Investment In People And Governance
  • There Are Three Organizational Models, And The CoE Is Taking Hold
  • Recommendations

  • Drive More Insights To Actions With The CoE Model
  • Related Research Documents

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