Trends Report

Overcome Top Digital Challenges In 2015

Choosing The Right Digital Agency In China

March 26th, 2015
Xiaofeng Wang, Principal Analyst
Xiaofeng Wang Principal Analyst
With contributors:
Luca S. Paderni , Michael Barnes , Sarah Sikowitz , Flora Zhang

Summary

As online penetration in China approaches 50%, marketing leaders are handling larger digital marketing budgets and taking on more responsibilities than ever before. As a result, they need more and more help from their digital agency partners. However, as important as these partnerships are, marketers aren't getting enough support from digital agencies in areas where they need it the most. This report helps marketers understand the top digital challenges in China, identify the pain points in working with digital agencies, select the most suitable digital agency for them, and better manage the partnership with that agency.

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