Report

PIM Is A Cornerstone Of Your Digital Business

Why Customer-Obsessed Firms Need Product Information Management
January 18th, 2017
With Contributors:
Anjali Yakkundi
Nate Fleming
and Shreyas Warrier

Summary

Customer-obsessed firms in both B2C and B2B need to continuously deliver differentiated experiences to win business. In this context, firms need to make their products easier to find and showcase their features to make them attractive to customers. The ri

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