PLOT: A Social Media Strategy To Make Better Development Decisions
Social Media Compel Product Managers To Learn A New Requirements Discipline
July 8, 2009
Why Read This Report
Social media provide a wealth of information that might help technology vendors make better decisions about products and services. To maximize the value of the answers, and the speed with which product managers can find them, Forrester recommends an approach based on people, objectives, strategy, and technology (POST), a general approach for setting overall social media strategy. To address the special challenges that product managers face, this methodology (persona, location, options, and test [PLOT]) identifies the right sources of information needed to choose among development options and increases the odds of making the right conclusions from them. While a big part of this methodology goes beyond the sources themselves, the newness of social media makes it imperative that technology companies understand the relative merits of each potential source of information before jumping to any conclusions.
Already a Client?
Log in to read this document.
Become a Forrester Client
Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Also in Collection: Social Media And Requirements
Social Media Lower The Risks Of Bad Requirements
June 8, 2009 | Tom Grant, Ph.D.
When Looking For Product Insights, Not All Social Media Are Created Equal
July 10, 2009 | Tom Grant, Ph.D.
Table of Contents
- Shorten The Path To High-Value Requirements Data
- Pose The Right Question To The Right Source Of Answers
- Use Social Media To Set Up Critical Tests
WHAT IT MEANS
- Development Isn't The Only Group Seeking This Information
- Supplemental Material
- Related Research Documents
Product Managers Are Working On The Wrong Things
July 18, 2008 | Tom Grant, Ph.D.
Manage The Risks Of Social Media
November 29, 2012 | Nick Hayes
Case Study: Infusionsoft Improves Customer Experience Via Social Media
August 14, 2009 | Natalie L. Petouhoff, Ph.D.