POST: Developing An iPad Product Strategy
Product Strategists Need Discipline In Developing For The Device Splinternet
September 14, 2010
Why Read This Report
The Splinternet, Forrester's term for the proliferation of platforms and devices, has a new addition: Apple's iPad. Even though the iPad's current install base pales in comparison to other platforms, the enthusiasm that surrounds it, along with its unique product development opportunities, prompts product strategists to bump it to the top of their priority lists. Forrester's POST methodology — people, objectives, strategy, technology — provides product strategists with a practical framework for thinking through the impact on customers and the business before deciding if and how to incorporate the iPad into your product strategy. Product strategists in the automotive, consumer products, education, energy and utilities, financial services, government, healthcare, media, retail, tech, and travel industries all have opportunities to employ the iPad in their product strategy, either through apps, browser-based content, or using the device itself.
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Tools And Templates
Models and Calculators
- Social Participation Soars Among iPad Owners And Intenders
- Mobile Patterns Offer A Glimpse Into Possible iPad Usage
- iPad Owners And Intenders Can Become Product Co-Creators
Table of Contents
- The Splinternet Requires Smart Allocation Of Product Development Resources
- POST: A Framework For Thinking Beyond Technology Alone
- Use POST For iPad As A Template For Your Broader Splinternet Strategy
- Related Research Documents